about
us

We believe everyone deserves a chance to live a good life.

But that promise is slipping out of reach. Around the world, billions struggle to reliably afford basic needs like power, food, housing, and healthcare. Too many are stuck in unstable, low-wage jobs without security or benefits, vulnerable to even a small economic emergency.

We’re creating a better economy that works for everyone—one in which families can afford what they need and have a chance to build lasting economic security.

It’s one where renewable energy and other renewable technologies are harnessed to lower our energy bills, create more abundant and family sustaining jobs, remove toxins and chemicals from our environment and food, and create an energy grid that’s more stable, secure and independent. 

The Good for All Economy is within reach right now—all of the technology to make it possible already exists— but only if we build the political and cultural force to transform how we power our world, grow our food, transport ourselves and protect Earth’s life support systems like air, water and soil.

By investing together in renewable energy, regenerative agriculture, efficient homes, and clean transportation, we can reimagine how our economy works—and who it works for. We are poised for a middle class renaissance. 

When we, the people, have power, we can create a more prosperous, healthy and secure future for everyone—not just the lucky few.

How do we get there? We build and use good power.

GoodPower empowers humanity to accelerate the global transition to a renewable economy that works for everyone
Our organizational DNA is built to:
01
Shift culture to transform beliefs, policy, energy and consumer behavior.
02
Mobilize mass civic participation and expand the electorate.
03
Unlock the economic power of the renewable energy transition for individuals and communities.
We are driven by our values of:
Creativity
Enormous challenges call for an extraordinary commitment to intelligent risk-taking, continuous learning, and bold experimentation. We’re constantly looking for and seizing opportunities for impact at scale.
Democracy
Building a more prosperous future hinges not just on technological breakthroughs, but on transformative shifts in culture and politics. The more good information and political power we unlock for people, the faster we arrive at a future that’s better for everyone.
Inclusion
To achieve a global energy transition, everyone will have to play a part — and everyone should benefit. We’re committed to providing opportunities to participate in ways that fit the diverse cultural and political identities of the communities in which we work. We demand solutions that support all people, especially the most vulnerable—not just the lucky few.
Truth
We reject the cynical worldview that says truth is relative, science is unreliable, and the public are sheep. We take our cues from scientists, fight tirelessly to expose lies, and treat our audiences with the respect they deserve.
Our Impact
Good Influence
3B organic views and ads impressions to key audiences
359M followers of our 8,500 content creators
Good Elections
21 2024 elections where we were active
350K new voters registered since 2020
Good Energy
50K local residents acting in support of renewables
6GW of new renewable energy on its way to construction
Good Global
4 countries with in-country GoodPower affiliates and staff
40M ads served in global markets
Good Food
300 local farmers in the GoodPower Network
30+ stories of farmers diversifying their income streams
Good Ideas
3 major awards for innovation like the GOLD Anthem
1 piece of award-winning AI tech built in-house
Strategic Plan
Our 2030 Strategic Plan: Upward Spiral
Methods
How we deliver toward our mission
Research
Our award-winning research
People
Our talented global team and Board
Contact Us
Reach out to connect

Our programs:

Good
Influence

We use strategy, data, and research to win new audiences to the truth

See How

Good
Elections

We're building political power to create an economy that works for everyone

See How

Good
Energy

We're creating a renewable energy economy that lowers costs and creates good jobs

See How

Good
Global

We work globally to accelerate the adoption of decarbonized technologies

See How

Good
food

We’re transforming agriculture for healthier food and stronger farmers

See How

Good
Ideas

We rapidly prototype new ideas and build disruptive AI tech for good

See How