Good
Global

Just Power Mzansi is GoodPower’s South African affiliate. The South African energy crisis has left 86% of households struggling to afford electricity amid rising tariffs — all while load shedding has erased jobs and confidence. Scaling renewable power and electrification, which  is cheaper than new coal or gas, holds the key. Just Power Mzansi collaborates deeply with local partners to popularize the government’s Just Energy Transition Plan to shift from coal to renewables, while keeping energy affordable, ensuring reliability, and preparing workers.  We also work to advocate for restructuring debt that would free capital to expand clean energy, stabilize supply, and lower costs.

We hire in-country staff with deep subject matter expertise and cultural context, and also partner with organizations operating on-the-ground in the communities we serve. The Good Power Global Creator Collective trains, hires and deploys local creators to deliver engaging and locally relevant content to strategic new audiences that only they are able to reach. This proven method has allowed us to massively expand our capacity and accelerate a clean economy that works for all of us, not just the lucky few. Further, we empirically study which messages, approaches and channels elicit the most movement and mobilization with our target audiences by partnering with the world’s best research institutions and our own Good Data Lab.