Friends and Partners,
I come from a working-class family in the middle of America. My dad was a talented brick mason and my mom sold paper made by our local mill. Back then, their jobs provided enough for us to live a good life — but I’m not so sure that’s possible today.
Across the US and around the world, I hear families echoing the same struggle — living paycheck to paycheck, stretching to cover food, housing, health care, and energy bills. Billions of people globally are trapped in low-wage, insecure work — just one small financial emergency away from crisis.
Energy costs have soared. Electricity prices in the US are up more than 30 percent since 2020. And, more frequent and expensive extreme weather disasters are costing us — forcing families to rebuild, relocate, and pay skyrocketing insurance premiums. We simply can’t afford it.
For the first time in my career, I’ve heard many say that they’ve lost hope. And yet for me, hope persists. Now, I’ll admit, I’m known by my friends, family and colleagues to be the eternal optimist. I have a talent for keeping my chin up during turbulent times. And while the future may look dark to some, I see a future that is hopeful and filled with possibility: The possibility that humanity will work together to unlock the greatest economic transformation in generations — the global energy transition to a clean, renewable, sustainable economy.
Regardless of federal headwinds in the US, the renewable energy transition is moving at a breakneck speed — and it’s unstoppable. It’s not a question of if the world’s economy will transition to renewable energy, regenerative agriculture or clean transportation — it’s when. And, that’s where we come in.
Renewable energy is now the most affordable, safe and reliable source of power in the world. Paired with innovations like smart grids, advanced batteries, electric vehicles and regenerative agriculture, we have the chance to create millions of jobs, lower energy costs, help farmers keep their land, win energy security and independence, and create healthier and more prosperous communities. The challenge is building the political and cultural force to make this transition fast enough to realize the full benefits.
That’s why I lead GoodPower. We meet people where they are. Whether it’s rural communities, cost-conscious voters, young job seekers, hardworking farmers, or even those who’ve lost hope, we focus on what matters most: an economy that works for all of us. We call it the Good for All Economy and it delivers lower costs, better jobs, healthier families. Together, we are building an economy that works for everyone, and not just the lucky few.
Hope is not naïve my friends. It’s the fuel of every movement that ever changed the world. I’m here to say that the next economy will be built not on extraction, but on imagination. And that the global energy transition is not about sacrifice — it’s about opportunity multiplied. Getting to be part of this upward spiral isn’t a burden, it’s a gift. We get to be part of a global transformation that will go down in the history books.
I believe deeply that we can create an economy that lifts people up, the way my parents’ jobs once did for our family. And, that belief drives me every day because everyone deserves the chance to live a good life.
How do we get there? We build good power.
Onward and upward,
Leah Qusba
CEO, GoodPower
Mission
GoodPower empowers humanity to accelerate the global transition to a decarbonized economy.
We realize our mission by:
Audiences
We’ve always focused on audiences that are under-prioritized by other efforts. This is how we’ve created an outsized impact with limited resources over the past 17 years.
and offer them
concrete opportunities
to support project
approval.
vacancies in the renewable
energy sector in Brazil, we
connect with early-stage
job seekers whose lives can
be transformed by a career
in renewables.
energy economy.
Our Capabilities
GoodPower employs a highly-skilled and professional global staff that bring diverse experiences from the private, public and nonprofit sectors. The landscape of challenges and opportunities in our field shifts rapidly—but what doesn’t is the need for the tools and capabilities at which we excel.
We combine subject expertise, data, and digital to move minds and engage millions. Over the last decade, we’ve built a world-class marketing tech stack and our 360-degree programs span out-of-home, social, mobile, creators, streaming, and other channels—reaching new audiences that are targeted by disinformation campaigns and that other efforts overlook.
Since our founding, we’ve served billions of ads, reached hundreds of millions of people globally, and built a Good Action Network of 1.4M people.
We remain ahead of the curve as the internet evolves. In 2020, we launched the GoodPower Creator Collective — a network of 8,500+ creators across food, fashion, cars, gaming, sports, and more—with 350M+ followers. We lead the field in engaging new audiences beyond traditional channels.
Hand-picked for their diverse backgrounds and authentic voices, our creators deliver trusted messages to critical audiences. Together, they’ve earned 100M+ organic views and won a GOLD Anthem Award.
The GoodPower Content Studio creates original content that highlights the real economic and health impacts of the Good For All Economy.
We use storytelling to inspire action — revealing how renewables strengthen local economies, improve health, create millions of jobs, and help farmers cut costs through regenerative practices.
By pairing creativity with strategy, we build campaigns that endure — not just shifting opinion for a moment but shaping culture for decades, not just influencing a single vote but shifting politics at their core, not just sparking temporary enthusiasm but sustaining support strong enough to withstand disinformation, division, and delay.
We organize underrepresented voters like young people, those who are cost-conscious, and others to advocate for lower bills, better jobs, healthier food, and lasting economic security via the energy transition.
We train and mobilize thousands of community members to boost civic participation, build public support for renewables, and demand smart policies.
As one of the largest nonpartisan voter registration and turnout programs in the U.S., we focus on those with the most to gain from the Good For All Economy.
The Good Data Lab is our engine for uncovering how people think, what they believe, and what moves them to act. We design and run cutting-edge studies to understand new audiences across geographies, ideologies, and cultures.
Our team blends social science, advanced polling, AI-driven analytics, and message testing to identify the most effective ways to counter disinformation, expand public support for decarbonization, and build durable political will.
We use our findings to improve our own work and strengthen the broader field of practitioners.
We design and build next-generation platforms and disruptive technology like AI and machine learning software, advanced analytics systems, and digital tools that help us reach people faster, counter disinformation more effectively, and engage communities more deeply.
We have always had innovation in our DNA and now the Better Lab provides a formal place to invest in it.
Our team prototypes new campaign models, tests emerging technologies, and develops strategies to stay ahead in a rapidly shifting information environment.
Many of our capabilities are either unique in the field or uniquely impactful. While we’ve built them for our own campaigns, we amplify our impact by sharing both our knowledge and our capabilities with strategic partners when doing so creates leverage and aligns with our priorities.
We provide:
- Comprehensive communications support for the renewable energy industry
- Strategic and communications support for aligned philanthropies or other nonprofits
- Training and capacity building for partner organizations with aligned missions, goals or campaigns
Our Strategic Pillars
As we develop our best-in-class capabilities:
shift culture at scale
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
Pillar 1:
Shift Culture
We use strategy, powerful data, and rigorous research to win people back to the truth. The most targeted and vulnerable audiences to disinformation are those our side isn’t speaking with regularly.
Instead at GoodPower, we prioritize audiences that others don’t, including: rural residents, conspiracy-curious social media scrollers, health-conscious moms, disengaged young people, cost-conscious families, and others to shift culture and the conversation.
The ANCHOR Initiative
GoodPower’s Anchor Initiative is a proactive, multi-state strategy to prepare high-growth regions for renewable energy development before opposition takes root. We are creating the conditions for renewable projects to be seen as opportunities — not threats. Key strategies include:
Proactive community inoculation to shape sentiment early in renewable corridors with local validators who legitimize clean energy before misinformation spreads.
Strategic influencer mapping via GIS, opinion modeling, and relational data to identify key actors — from landowners to chambers of commerce, teachers’ unions to faith leaders — who shape outcomes in project hotspots.
Building a scalable model to share creative, digital, and organizing playbooks applied across multiple states, focused on education about growth, economic investment, jobs, lower costs and community investment.
Strategic Information and Rapid Engagement Network (SIREN)
GoodPower’s Strategic Information and Rapid Engagement Network (SIREN) is a rapid response initiative to detect, disrupt, and neutralize disinformation during extreme weather events, renewable energy opposition flashpoints, elections and other catalysts. Key strategies include:
Real-time monitoring: Track disinformation trends across social media, news, and local networks to identify emerging threats.
Disruptive AI tech: Deploy advanced AI technologies and equip influencers, community leaders, and validators with timely, tested content to flood the zone.
Networked Creators: Leverage digital, creator, streaming and organizing networks to rapidly scale counter-messaging across multiple platforms.
Project: Good Info
Project: Good Info is designed to win audiences lost to disinformation due to coordinated campaigns intended to confuse the public, delay action or disenfranchise voters. We meet audiences where they are, through their own values and online where they consume media regularly.
We inject tested, persuasive messages into highly engaging and on-trend content that pleases the algorithms.
We engage para-social influencers, streamers and content creators to develop our own fitness, sports, food, fashion, and gaming personalities to crack the algorithmic codes to engage new audiences on: the health dangers of plastics, who wins and loses in our current economy, the real cause of rising utility costs, and who is to blame for costly climate-fueled extreme weather.
Our leading edge approach has been tested through empirical research and demonstrated cost-efficiency to increase distribution with new audiences we have yet to reach.
Pillar 2:
Build Political Power in the US
Renewable energy and sustainable practices are outcompeting the status quo — strengthening the global economy and making life better for everyone. Public policy, and leaders who enact that policy, will determine how quickly we’re able to realize the Good For All Economy.
GoodPower engages millions of people annually in communities across the US to promote smart energy, pro-renewables policy, and renewable energy champions at every level of government. Our programs to build political power include:
Voter Registration and Turnout
GoodPower runs one of the largest under-35 voter registration and turnout programs in the US — and we are just beginning. We have registered and mobilized hundreds of thousands of young voters, built organizing programs in dozens of states, and proven that when young people are engaged, they can swing elections and reshape the political map.
In the years ahead, we will triple the scale of this work. We will engage millions more first-time voters and investing in tools, data, and strategies that meet this generation where they are.
Our focus is precise: increasing the participation of under-represented voters at every level of the democratic process. From school boards and state legislatures to Congress and the presidency, we are working to ensure that young people — who have the most at stake in the economy they inherit — have a decisive voice from the top to the bottom of the ballot.
Year-Round Civic Engagement
GoodPower organizes volunteers to not just show up for a single election, but to become long-term leaders in their communities. We provide them with leadership opportunities, the tools and training to advocate effectively, and the confidence to fight for smart policy at every level of government.
Our volunteers don’t passively support campaigns; they drive them. They learn how to speak to decision-makers, mobilize neighbors and counter disinformation in real time. We train them to knock on doors, testify at hearings, and hold corporations and politicians accountable, equipping them with the practical skills to be powerful agents of change.
We are creating a pipeline of leaders who will sustain civic participation well beyond any single election. Together, they represent a durable, organized force ready to shape the future of energy and the economy.
Policy Advocacy
GoodPower engages in a broad range of policy advocacy, working across local, state, and national arenas to accelerate the renewable energy economy.
We help remove the roadblocks that have long delayed renewable energy—whether from entrenched interests, outdated permitting systems, or coordinated disinformation campaigns. By building coalitions, amplifying local voices, and making it impossible for decision-makers to ignore the demand for clean energy, we aim to clear the path for rapid deployment.
At the same time, we have expanded advocacy to increase local incentives for renewable technologies—from rooftop solar and heat pumps to regenerative farming. And we will hold accountable those responsible for the damage they have done: corporations that pollute our air and water, policymakers who put industry profits over public health, and insurers who abandon communities in the wake of climate disasters.
Pillar 3:
Accelerate the Good for All Economy
The Good for All Economy is poised to grow to exciting new heights by the end of the decade, with renewable installation and innovation at all-time highs around the world.
Every day, more consumer products, from home appliances to alternatives to petro-based products, offer superior performance at competitive – or lower – prices and the global renewable energy job sector is booming. Regenerative agriculture is gaining in sophistication and popularity. There are on-ramps and potential economic benefits for everyone. GoodPower removes roadblocks and adds millions of stakeholders to a prosperous and energy-secure economic future.
our programs
The Better Economy Accelerator
Global energy demand is increasing costs for families and more frequent extreme weather is costing us in rising insurance premiums, preparation and clean up. We’re doing everything within our power to lower costs, create good jobs, and advance the renewable energy transition around the world to build an economy that works for all of us — not just the lucky few. Our Better Economy Accelerator helps us get there by doing three key things:
Accelerating Deployment of Renewables
To build an economy that works for all of us, we need far more reliable, safe, and affordable renewable energy — and we need it quickly. But no matter how advanced the technology or how low the cost, projects can’t move forward if local communities oppose them. That opposition, often fueled by disinformation or lack of trust, has become one of the biggest barriers to progress.
GoodPower’s Better Economy Accelerator works to bridge that gap. We rally local communities by listening first and then crafting win-win solutions that address their concerns. We educate skeptics with facts, debunk coordinated disinformation campaigns, and mobilize supporters to show up at public hearings, submit comments, and make their voices heard. By combining community engagement with clear communication, we help projects secure permits faster, build durable local support, and ultimately get shovels in the ground — turning clean energy plans into real economic benefits for families.
Building a Good Workforce
The renewable energy transition is here to stay. Despite federal headwinds in the US, renewables continue to grow at breakneck speed, outcompeting fossil fuels. The renewable energy economy offers high-paying careers with the potential to fuel a middle-class renaissance — but only if training and job readiness programs scale rapidly enough to meet the demand.
In the US alone, clean energy jobs are projected to outpace overall employment growth for years to come, while globally, the sector could employ tens of millions by 2030.
GoodPower’s Better Economy Accelerator leverages a network of more than one million potential clean economy jobseekers. We are bringing the renewable economy to people who might otherwise be left out. Beyond awareness, we take the next step: educating and connecting jobseekers to employer partners, apprenticeship programs, and workforce development organizations, ensuring that the clean energy boom translates into real careers for real families.
Increasing Consumer Demand
Consumers around the world are poised to save billions by investing in electric vehicles, e-bikes, heat pumps, solar and more. These safe, affordable technologies are available right now—but too often, consumers don’t know they exist, don’t realize how much they can save, or don’t trust the information they’ve heard.
Due to political polarization and disinformation, many lag in adopting these technologies—missing out on savings, healthier homes, cleaner air, and greater energy independence. Closing that gap is both an economic opportunity and a cultural challenge.
Our Better Economy Accelerator leverages our creator community, streaming partnerships, advertising, and podcasts to reach audiences where they are and in the voices they trust. By connecting with consumers—left, right, and center—we activate demand for these technologies, empowering people to lower their bills today while building a more secure energy future.
Good Food Initiative
Regenerative agriculture practices lower input costs—like fertilizer, pesticides, and water—while improving yields, building resilience, and helping farmers save and earn more over time. These practices don’t just benefit the bottom line; they also strengthen soil health, conserve water, and reduce exposure to harmful chemicals. Creating a safe and stable future requires working with nature to capture carbon, restore ecosystems, and preserve Earth’s life support system for generations to come.
Our Better Economy Accelerator promotes carbon-capturing, chemical-minimizing agricultural practices by recruiting farmers to take advantage of financial incentives, equipping them with tools and training, and connecting them to markets that reward sustainable production. At the same time, we increase consumer demand for regenerative products through education and storytelling, while advocating for policies that accelerate the transition of land to regenerative management at scale. Together, these efforts help create an agricultural economy that is more resilient, more profitable for farmers, and far better for the planet.
We are launching this plan with exciting organizational momentum.
