Good
Influence

UN Secretary-General António Guterres calls online disinformation humanity’s greatest barrier to a renewable energy economy.

The Disinformation Machine:

$900 million
spent annually to deceive the public and delay action
$27
spent by the opposition for every dollar spent by renewable advocates

We use strategy, powerful data, and rigorous research to win people back to the truth.

The most targeted and vulnerable audiences to disinformation are those our side isn’t speaking with regularly. At GoodPower, we prioritize audiences that others don’t, including rural residents, conspiracy-curious social media scrollers, health-conscious moms, disengaged young people, cost-conscious families, and others — to shift culture and the conversation. Our strategies include:

01.

The Science of Changing Minds

Persuasion is a science—and we are relentless in discovering its laws. Through our proven campaigns, breakthrough tech, and constant empirical validation—we are shifting public opinion and changing culture. We focus on priority audiences that hold the key to accelerating the global transition to a clean economy, and we use data-driven methods to shape opinions and behaviors across a range of topics including: the benefits of renewables, removing barriers to democratic participation, tying the cost of climate disasters and rising utility bills to polluters, and shifting communities toward safer, better food and energy choices.  

The Problem
Disinformation is confusing and deceiving the public, and delaying the energy transition
The Facts
People across 16 countries surveyed say that online disinformation is pervasive
78%
reported they “often” encounter deliberately falsified information on social media
94%
said they’ve been misled or influenced by disinformation at least once, before realizing it was false.
Our Solution: Patient capital to de-program disinformation
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22%
increase in support for local renewable development among hard-to-reach moderates from our three-month exposure
19%
increase in support for local renewable development among previously opposed audiences in the same study
02.

Investing in the Most Advanced Tech

Disinformation moves fast. So do we. Defenders of the old energy economy are ramping up their efforts and we are losing even once-reliable audiences to coordinated disinformation campaigns that spread through highly curated networks. The good news is that the economics of the energy transition are on our side — and we can spend ten times less to win if we invest in technologies that compete with — and even surpass — those that seek to confuse the public and delay action. We build in-house and deploy the most advanced digital tools, evidence-based messaging frames, and rapid response creator networks to counter false narratives before they take hold. We make the truth more engaging and persuasive than the lies.

The Problem
We are losing the battle for the narrative during rapidly emerging events like extreme weather
The Facts
The online conversation during extreme weather events is dominated by disinformation
5%
of online discussions during recent extreme weather events were about climate
50%
of the online conversation, instead, was about “cloud seeding” and other disinformation topics
Our Solution: Accountability campaigns at-scale
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9%
increase among conservatives in belief that oil and gas companies are responsible for climate damages
10x
increase in distribution when we use smart technology powered by AI to engage our networks
Connecting the Dots on Extreme Weather
Ensuring accountability

Our programs:

Good
Influence

We use strategy, data, and research to win new audiences to the truth

See How

Good
Elections

We're building political power to create an economy that works for everyone

See How

Good
Energy

We're creating a renewable energy economy that lowers costs and creates good jobs

See How

Good
Global

We work globally to accelerate the adoption of decarbonized technologies

See How

Good
food

We’re transforming agriculture for healthier food and stronger farmers

See How

Good
Ideas

We rapidly prototype new ideas and build disruptive AI tech for good

See How