Better
Accelerator

To achieve a global energy transition we need to take smart risks, measure relentlessly, and invest in what works.

Innovation isn’t an option—it’s a necessity to meet our goals:

350 GW

of renewable energy built in the last 50 years

2000 GW

of renewable energy we must build in the next 10 years

Bold ideas are constantly being tested, evaluated and scaled by the Better Accelerator team.

We don’t leave innovation up to chance. We make it a reliable and repeatable process. The Accelerator ensures that every member of the GoodPower team understands what’s happening on the cutting edge of AI, renewable technology, and campaigning — and leverages that knowledge to deepen their impact.

New product and campaign concepts are brought to the Accelerator where our team designs efficient, rigorous experiments and ensures that resources flow only to innovations that can thrive in — and transform — the field.

This focus on the future has allowed us to develop major new programs including one of the US’s largest and most efficient youth voter registration operations and a social media influencer community with 8,500 members making authentic pro-renewable content.

01.

Beating opposition before it takes root

We built the ANCHOR program to identify where the next, most important fights to build renewable energy will happen—and make sure our messages get there first. Powered by an in-house developed suite of automation tools—including GIS, opinion modeling, and relational data—we identify trusted local voices and key actors who will determine the fate of future renewable projects. We develop profiles of each influencer then reach them through dozens of touch points. By taking action before battles over renewables are already raging, we’re beating the deep-pocket disinformation machine that has been grinding progress to a halt.

The Problem

Local communities are being misled on renewables, undermining deployment

Case Study: Ground softening for a wind project in Kansas

334 MW

of generation at risk of being blocked by coordinated attacks

30k

local people received messages on the economic benefits of this project

Impact

actions taken in direct support of green lighting the project (e.g. public comments and calls)

commitments to attend public hearings in person – a huge increase over normal attendance

02.

Cracking the code on algorithmic amplification

After a key event like a wildfire or hurricane, there’s a window of just a few hours during which the narrative will be defined and algorithms will amplify winning messages. Too often, conspiracy theories and out-group blaming shape the story first. Our deep listening system constantly tracks spark events. When we see one, we instantly deploy messaging to our network of influencers and through our own channels. With assistance from our own custom-built AI tools, we generate, test, and distribute thousands of messaging approaches, amplifying those that show the most promise. By harnessing these tools, we aim to unlock 10x distribution compared to traditional approaches.

The Problem

When wildfires broke out in LA, disinformation was pointing blame everywhere other than where it belonged

Solution: Rapid response at scale

high-reach local influencers engaged to rapidly flood the zone

48M

million targeted ads, organic views and impressions served

#SoCalStrong

Impact on Public Opinion

Our campaign shifted attitudes:

+10%

The L.A. wildfires were made worse and more costly by climate change

+13%

Fossil fuel corporations have a responsibility to pay for rebuilding after wildfires

03.

Now brewing at the Accelerator:

TrueVoice: Renewable projects are increasingly delayed or canceled due to coordinated, synthetic, and manipulated public comment campaigns that distort participation. We’re using machine learning to detect patterns of manipulation and help decision-makers with clear, defensible insights into participation integrity.
Digital Twins: AI-powered simulation of voter interactions and engagement pathways allow us to test strategies before deployment, identify high-impact opportunities, and continuously refine outreach.
Reach & Influence Valuator: We’re automating the intelligence gathering for evaluation of media properties that have deep influence with audiences outside of our echo chamber, allowing us to build smarter, more cost-effective acquisition strategies.

Better
Accelerator

Innovation isn’t an option—it’s a necessity to meet our goals:

Bold ideas are constantly being tested, evaluated and scaled by the Better Accelerator team.

Beating opposition before it takes root

Cracking the code on algorithmic amplification

Now brewing at the Accelerator:

Our programs:

Good
Influence

Good
Elections

Good
Energy

Good
Global

Good
food