Dear friends,
Every day, I talk to people who feel anxious about where our country — and our planet — is headed. And yet, this year, I see a lot to be genuinely excited about. 2025 has given us reasons to believe that the renewable energy future we’ve been working toward is finally within reach.
I know this may be surprising to hear considering the political headwinds our movement faces in the US, but there are three key trends that are coming together to make progress in decarbonization possible at a scale and speed we’ve never achieved before.
First, the economics have flipped. Building new wind and solar is now cheaper than keeping old gas plants running. That’s a turning point we’ve been working toward for decades. This year, 95% of all new power generation was carbon-free.
Second, people around the world are more concerned about the skyrocketing cost of living than any other political issue. Across the political spectrum, people are demanding solutions that make everyday life — from food to electricity — more affordable. Clean energy is increasingly part of that answer..
And third, there’s a new willingness in our movement to experiment. After years of frustration, funders and organizational leaders are acknowledging that we need new strategies for a new landscape — bold, creative approaches that can meet the moment.
It’s taken decades of effort to reach this point — but for the first time, the path ahead feels wide open.
With economics on our side, global demand for affordability, and the will to change, we can seize this moment and address the most pressing concerns of billions of people while massively decarbonizing the global economy.
That’s why we’ve updated our brand, our message, and our programs. We are now GoodPower, a media and advocacy organization that builds the political and cultural power to accelerate an economy that works for everyone. At the center of this Good for all Economy is a rapid transition to renewable energy — creating millions of jobs, lowering energy costs, helping farmers keep their land, and building stronger, healthier communities. We will make everyone a stakeholder in building this future.
For years, we’ve been known for reaching audiences well beyond the choir. Now we can go even further — meeting rural communities, cost-conscious voters, young job seekers, and those who’ve tuned out of politics altogether with an economic-first message rooted in shared prosperity.
This year, we also launched our 2030 Strategic Plan — a roadmap for scaling our impact and accelerating the clean energy transition. In these pages, you’ll find a snapshot of what we’ve achieved in 2025 and the ambitious goals we’re pursuing next.
I hope you’re as inspired as we are to meet this moment.
Leah
Leah Qusba
CEO, GoodPower
Good Influence
We use strategy, powerful data, and rigorous research to win people back to the truth.
The most targeted and vulnerable audiences to disinformation are those our side isn’t speaking with regularly. We prioritize audiences that others don’t, including: rural residents, conspiracy-curious social media scrollers, health-conscious moms, disengaged young people, cost-conscious families, and others to shift culture and the conversation.
Continued to lead the field in influencer communication.
Today’s most persuasive and viral content is authentic, peer-to-peer and user generated. People don’t listen to brands anymore — they listen to other people like them.
GoodPower has cracked the code on creator marketing. We send briefs to thousands of micro-influencers; they make the content; we boost what works. This year our Creator Collective hit two key milestones — our 1,000th piece of video content and 100 million organic views
Our creators reach beyond the choir, delivering pro-renewables messaging to disaffected young people, rural communities, and persuadable moderates and conservatives. This work earned us a Gold Anthem Award for Best Strategy in Sustainability, Environment and Climate.
Proved that our opponents aren’t the only ones who can drive the narrative
We’re tired of seeing numbers like this: After the 2025 Texas floods, just 2% of social media posts blamed climate change — while 50% blamed Democrats for ‘controlling the weather. We’ve had enough and we’re fighting back.
Within hours of the LA wildfires, we filled feeds with credible, creative content linking extreme weather to climate change and countering disinformation. Our campaign reached 26.5 million highly targeted people and provided a powerful counterweight to the usual garbage the other side puts out.
Proved that our communications work
Our in-house PhD-led research lab analyzed 66 creator videos in 18 studies. What they found: we’re not just attracting eyeballs, we’re changing minds:
• An average 11% persuasive lift.
• 32% lift among young adults
• 17% lift in perception that wind and solar keep America thriving
By 2030 our Good Influence program will:
Good Elections
We build political power to secure policy wins.
Our programs create the political force needed to elect champions who lower costs, create good-paying jobs, and unlock the economic benefits of the renewable energy transition.
Fought back against the government assault on renewables and working people
In the lead up to the vote on the “One Big Beautiful Bill” we reached 4 million voters in key districts with clear messaging on the legislation’s disastrous economic impacts. Our campaign generated more than 30,000 contacts to House and Senate offices.
After passage, we pivoted to elevate constituent voices about the bill’s cost-increasing impacts. Our targeted campaign — spanning digital ads, billboards, and local and national media — generated 33 M impressions and a five-point shift in approval for our message among key voters.
Impacted key off-year elections in preparation for 2026
In the Wisconsin Supreme Court race, we mobilized our 28,700 local members through a multi-channel Get-Out-the-Vote campaign across email and SMS. Working in close partnership with allied organizations, our coalition achieved a 52% turnout — the highest ever for a Wisconsin off-cycle spring election — and we won.
In Montana, we tackled the problem of voter roll-off in which many people just skip down-ballot choices. This is a particular problem when trying to get renewable energy champions elected to lesser-known statewide offices. Through repeated direct mail outreach we were able to significantly reduce voter roll-off with a repeatable strategy that can scale to elections across the country.
Amplified the voices of young people
Our 1.2 M-member youth network took hundreds of thousands of actions for climate justice, renewable energy, and corporate accountability.
Laid the groundwork for 2026
In 2024, we ran America’s largest climate and energy-focused voter registration program, registering 130,000 voters in key districts. In 2026, we’ve got plans to go even bigger — electing renewable champions in the most strategic races from the national to the local level.
By 2030 our Good Elections program will:
Good Energy
We’re doing everything in our power to lower costs, create good jobs and advance the renewable energy transition around the world to build an economy that works for all of us — not just the lucky few.
Our Better Economy Accelerator helps us get there by speeding deployment, empowering workers, and increasing demand for renewable energy and electrification.
Made sure a lot more renewable energy got built.
Renewable energy projects face massive roadblocks due to disinformation and NIMBYism. We’re removing them one by one. With the permitting of a 300 MW solar project in Indiana, we raised our total to 6.4 gigawatts — that’s how much renewable power our 100+ campaigns have contributed to building. We’ve engaged almost 3 million people in rural America via 10.5 million ads served, thousands of phone calls and 2,000 supportive local public comments submitted. We’ve also mobilized more than 500 people to attend planning meetings in person, bringing key testimony directly to the rooms where decisions are made.
Built a field-leading tool to identify areas of highest impact.
CleanCast brings together GIS, AI, and millions of data points to identify where the most important and winnable renewable energy fights will occur. CleanCast allows us to see what renewable projects need help now, and where long-term ground softening campaigns will enable the projects of tomorrow.
Demonstrated deep and lasting impacts of our campaigns
Through randomized control trials, the gold standard in research, our in-house Good Data Lab has shown that our campaigns have up to 20% lift in building support for more renewable infrastructure. We’ve found that these effects last over many months, especially with those that initially opposed renewables.
By 2030 our Good Energy program will:
Good Global
The energy transition is global and so are we.
GoodPower Global operates with in-country staff and local partners in Brazil, Canada, South Africa, and the United Kingdom — with plans to launch new programs across Asia, Europe, South America, and Africa between now and 2030. Our Global Creator Academy employs hundreds of creators worldwide who partner with GoodPower to educate local communities about the economic benefits of the global transition to renewable energy and conservation.
Built a global network of pro-renewable influencers
Our Global Creator Academy equips influencers with the skills, science, and technical know-how to build and sustain audiences while sharing messages that support the renewable transition. Our first 300 creators have already published 1,775 pieces of content and generated 52 million impressions in key markets like Brazil, India, South Africa and the UK.
Fought polluters in the lead-up COP30
We ran a $1 million ad campaign in Brazil exposing corporate greenwashing holding corporations accountable for Amazonian destruction and climate disasters. Our ads issued an unmistakable call for truth and accountability ahead of the global climate summit.
Established three global teams in-country
We’ve built offices in the UK, Brazil, and South Africa, hiring local teams to ensure our global campaigns are culturally resonant and authentic.
By 2030 our Good Global program will:
Good Food
We’re promoting and scaling regenerative agriculture practices that are a win-win-win for farmers, consumers, and the planet.
Farmers are often locked into extractive markets that pay them less while costs rise. However, a 2022 General Mills study found farmers using regenerative practices cut fertilizer costs by $50–$100 per acre, while boosting resilience and profitability in this growing market. We’re accelerating a food system that puts health, fairness, and affordability first— making nutritious food more accessible, rewarding farmers with higher profits for regenerative agriculture practices, and boosting demand for healthier products.
By 2030 we will recruit more than 10,000 farmers into our regenerative agriculture education programs through peer-based campaigns, and connect them to vetted partners in the space
Good Ideas
We’re driven by a culture of innovation where every team member looks for the next breakthrough idea or strategy.
New and bold ideas don’t wind up in forgotten folders; they find a home, a testing ground, and a budget in our Better Lab where they’re carefully developed and rigorously tested.
This year our lab conceived of and launched two breakthrough programs:
Powered by AI, machine learning, and a national network of rapid-response creators, SIREN scans the internet and news cycle for opportunities to shape the conversation and drive the narrative. In minutes SIREN generates talking points and briefs, distributes them to partner influencers, and amplifies the best performers. SIREN tracks down, drowns out, and supplants disinformation, winning audiences back to the truth at scale.
ANCHOR is a proactive strategy to identify the next renewable energy hotspots and shape local opinion before projects even begin the permitting process— arriving while attention is still cheap and attitudes are malleable. ANCHOR makes sure future projects advance more quickly and face less resistance.
By 2030 we will:
Devote 10% of our annual operating budget to experimentation, technology, and discovering our next wave of $10-million programs
Build an internal innovation lab that not only leads our field but sets an example for all social-good organizations globally
Good Data
We don’t guess — we test.
Our team of PhD researchers runs rigorous randomized controlled trials and research experiments to help us measure, refine, and scale our work.
In the past year, we completed 67 studies globally, testing hundreds of messages, validating electoral strategies, and studying what motivates county commissioners to approve renewable projects. Our insights are not only shaping our own work—they’re guiding the broader field toward what works, and away from what doesn’t.
Our Strategic Pillars
As we develop our best-in-class capabilities:
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
shift culture at scale
build political power
build political power
accelerate the good for all economy
accelerate the good for all economy
Pillar 2:
Build Political Power in the US
Renewable energy and sustainable practices are outcompeting the status quo — strengthening the global economy and making life better for everyone. Public policy, and leaders who enact that policy, will determine how quickly we’re able to realize the Good For All Economy.
GoodPower engages millions of people annually in communities across the US to promote smart energy, pro-renewables policy, and renewable energy champions at every level of government. Our programs to build political power include:
Voter Registration and Turnout
GoodPower runs one of the largest under-35 voter registration and turnout programs in the US — and we are just beginning. We have registered and mobilized hundreds of thousands of young voters, built organizing programs in dozens of states, and proven that when young people are engaged, they can swing elections and reshape the political map.
In the years ahead, we will triple the scale of this work. We will engage millions more first-time voters and investing in tools, data, and strategies that meet this generation where they are.
Our focus is precise: increasing the participation of under-represented voters at every level of the democratic process. From school boards and state legislatures to Congress and the presidency, we are working to ensure that young people — who have the most at stake in the economy they inherit — have a decisive voice from the top to the bottom of the ballot.
Year-Round Civic Engagement
GoodPower organizes volunteers to not just show up for a single election, but to become long-term leaders in their communities. We provide them with leadership opportunities, the tools and training to advocate effectively, and the confidence to fight for smart policy at every level of government.
Our volunteers don’t passively support campaigns; they drive them. They learn how to speak to decision-makers, mobilize neighbors and counter disinformation in real time. We train them to knock on doors, testify at hearings, and hold corporations and politicians accountable, equipping them with the practical skills to be powerful agents of change.
We are creating a pipeline of leaders who will sustain civic participation well beyond any single election. Together, they represent a durable, organized force ready to shape the future of energy and the economy.
Policy Advocacy
GoodPower engages in a broad range of policy advocacy, working across local, state, and national arenas to accelerate the renewable energy economy.
We help remove the roadblocks that have long delayed renewable energy—whether from entrenched interests, outdated permitting systems, or coordinated disinformation campaigns. By building coalitions, amplifying local voices, and making it impossible for decision-makers to ignore the demand for clean energy, we aim to clear the path for rapid deployment.
At the same time, we have expanded advocacy to increase local incentives for renewable technologies—from rooftop solar and heat pumps to regenerative farming. And we will hold accountable those responsible for the damage they have done: corporations that pollute our air and water, policymakers who put industry profits over public health, and insurers who abandon communities in the wake of climate disasters.
Pillar 3:
Accelerate the Good for All Economy
The Good for All Economy is poised to grow to exciting new heights by the end of the decade, with renewable installation and innovation at all-time highs around the world.
Every day, more consumer products, from home appliances to alternatives to petro-based products, offer superior performance at competitive – or lower – prices and the global renewable energy job sector is booming. Regenerative agriculture is gaining in sophistication and popularity. There are on-ramps and potential economic benefits for everyone. GoodPower removes roadblocks and adds millions of stakeholders to a prosperous and energy-secure economic future.
our programs
The Better Economy Accelerator
Global energy demand is increasing costs for families and more frequent extreme weather is costing us in rising insurance premiums, preparation and clean up. We’re doing everything within our power to lower costs, create good jobs, and advance the renewable energy transition around the world to build an economy that works for all of us — not just the lucky few. Our Better Economy Accelerator helps us get there by doing three key things:
Accelerating Deployment of Renewables
To build an economy that works for all of us, we need far more reliable, safe, and affordable renewable energy — and we need it quickly. But no matter how advanced the technology or how low the cost, projects can’t move forward if local communities oppose them. That opposition, often fueled by disinformation or lack of trust, has become one of the biggest barriers to progress.
GoodPower’s Better Economy Accelerator works to bridge that gap. We rally local communities by listening first and then crafting win-win solutions that address their concerns. We educate skeptics with facts, debunk coordinated disinformation campaigns, and mobilize supporters to show up at public hearings, submit comments, and make their voices heard. By combining community engagement with clear communication, we help projects secure permits faster, build durable local support, and ultimately get shovels in the ground — turning clean energy plans into real economic benefits for families.
Building a Good Workforce
The renewable energy transition is here to stay. Despite federal headwinds in the US, renewables continue to grow at breakneck speed, outcompeting fossil fuels. The renewable energy economy offers high-paying careers with the potential to fuel a middle-class renaissance — but only if training and job readiness programs scale rapidly enough to meet the demand.
In the US alone, clean energy jobs are projected to outpace overall employment growth for years to come, while globally, the sector could employ tens of millions by 2030.
GoodPower’s Better Economy Accelerator leverages a network of more than one million potential clean economy jobseekers. We are bringing the renewable economy to people who might otherwise be left out. Beyond awareness, we take the next step: educating and connecting jobseekers to employer partners, apprenticeship programs, and workforce development organizations, ensuring that the clean energy boom translates into real careers for real families.
Increasing Consumer Demand
Consumers around the world are poised to save billions by investing in electric vehicles, e-bikes, heat pumps, solar and more. These safe, affordable technologies are available right now—but too often, consumers don’t know they exist, don’t realize how much they can save, or don’t trust the information they’ve heard.
Due to political polarization and disinformation, many lag in adopting these technologies—missing out on savings, healthier homes, cleaner air, and greater energy independence. Closing that gap is both an economic opportunity and a cultural challenge.
Our Better Economy Accelerator leverages our creator community, streaming partnerships, advertising, and podcasts to reach audiences where they are and in the voices they trust. By connecting with consumers—left, right, and center—we activate demand for these technologies, empowering people to lower their bills today while building a more secure energy future.
Good Food Initiative
Regenerative agriculture practices lower input costs—like fertilizer, pesticides, and water—while improving yields, building resilience, and helping farmers save and earn more over time. These practices don’t just benefit the bottom line; they also strengthen soil health, conserve water, and reduce exposure to harmful chemicals. Creating a safe and stable future requires working with nature to capture carbon, restore ecosystems, and preserve Earth’s life support system for generations to come.
Our Better Economy Accelerator promotes carbon-capturing, chemical-minimizing agricultural practices by recruiting farmers to take advantage of financial incentives, equipping them with tools and training, and connecting them to markets that reward sustainable production. At the same time, we increase consumer demand for regenerative products through education and storytelling, while advocating for policies that accelerate the transition of land to regenerative management at scale. Together, these efforts help create an agricultural economy that is more resilient, more profitable for farmers, and far better for the planet.
GoodPower at a Glance
