OUR
METHODS

GoodPower is a strategic communications juggernaut, combining subject expertise, data, and digital to move minds and engage millions.

Over the last decade, we’ve built a world-class marketing tech stack and our 360-degree programs span out-of-home, social, mobile, creators, streaming, and other channels — reaching new audiences that are targeted by disinformation campaigns and that other efforts overlook.

Our impact is proven and durable: a recent persuasion study with under-reached audiences exposed to our messaging showed long-term lifts in support for renewable energy, including a 22% increase among moderates and a 19% increase among initial opponents.

Since our founding, we’ve served billions of ads, reached hundreds of millions of people globally, and built a Good Action Network of 1.4M people.

As a trailblazer in creator marketing and streaming, we remain ahead of the curve as the internet evolves. In 2020, we launched the GoodPower Creator Collective—a network of 8,500+ creators across food, fashion, cars, gaming, sports and more—with 350M+ combined followers. We lead the field in engaging new audiences beyond traditional channels.

Using cutting-edge digital marketing, AI-driven analytics, and an award-winning support team, our creators break through echo chambers, boost democratic participation, increase participation in the energy transition, and increase support for action on climate.

Hand-picked for their diverse backgrounds and authentic voices, our creators deliver trusted messages to critical audiences. Together, they’ve earned 100M+ organic views, and won a GOLD Anthem Award.

Stories are the foundation of our campaigns. The GoodPower Content Studio creates original content that highlights the real economic and health impacts of the Good For All Economy.

We use storytelling to inspire action — showing how renewables strengthen local economies, improve health, create millions of jobs, and help farmers cut costs through regenerative practices. By pairing creativity with strategy, we build durable support for renewables, regenerative agriculture, and complementary clean technologies.

Content Studio Impact:

• Elevated hundreds of stories on the economic, health and other benefits of the Good For All Economy

• Reached hundreds of millions globally through targeted campaigns

We believe an economy that works for everyone is within reach — but only if we unlock it together. GoodPower organizes under-represented voters to advocate for lower bills, better jobs, healthier food, and lasting economic security through the energy transition.

We train and mobilize thousands of community members to boost civic participation, build public support for renewables, and demand smart energy and climate policy.

As one of the largest nonpartisan voter registration and turnout programs in the U.S., we focus on those least represented — yet with the most to gain from the Good For All Economy.

GoodPower Leaders have helped drive:

• Approval of local renewable projects

• Passage of pro-renewable and extreme weather superfund policies

The Good Data Lab is our engine for uncovering how people think, what they believe, and what moves them to act.

We design and run cutting-edge studies to understand new audiences across geographies, ideologies, and cultures. Our team blends social science, advanced polling, AI-driven analytics, and message testing to identify the most effective ways to counter disinformation, expand public support for decarbonization, and build durable political will.

Good Data Lab insights have driven:

• Breakthrough messaging that shifts unlikely audiences toward renewables

• Strategies that weaken the social license of fossil fuels and increase support for climate action

• Strategies that increase participation in our democracy

GoodPower’s Better Lab is where new and bold ideas are born — and where creativity meets technology to accelerate change at scale.

We design and build next-generation platforms including AI and machine learning software, advanced analytics systems, and digital tools. These innovations help us reach people faster, counter disinformation more effectively, and engage communities more deeply. Our team prototypes new campaign models, tests emerging technologies, and develops strategies to stay ahead in a rapidly shifting information environment.

GoodPower’s Better Lab breakthroughs include:

• AI-powered persuasion tools to identify and reach moveable audiences

• Digital platforms that connect creators, communities, and campaigns

• Scalable models that make clean technologies more affordable, accessible, and trusted