Cyriac’s formative professional years were in the consumer goods industry where he internalized the value of data-based decision making. His experience working in the corporate sector helped him bring those best practices to the not-for-profit world.
He is the jack of many trades and master of some. Cyriac is the producer of a health app –– Painalog and has over the years developed expertise in digital advertising, CRMs, and marketing automation.
In addition to the challenges of climate change, he believes that one of the biggest threats and opportunities that will shape the future of our species is AI and machine learning. A quintessential nerd, Cyriac hopes to keep GoodPower at the cutting edge of digital engagement technology by creating best practices and benchmarks for the rest of the environmental advocacy sector to follow.
Cyriac holds a MBA in Marketing and is working very slowly towards mastering Mandarin, SQL and Python.