Esther specializes in bridging the gap between brands and digital talent, with a strong focus on Twitch and podcast ecosystems. Over the past four years, she has led partnerships with top streamers and creators, helping lifestyle brands authentically integrate into highly engaged, parasocial-driven communities.
She has worked with leading brands including Chipotle, Costco, Walmart, Kohl’s, Charlotte Tilbury, and e.l.f. Cosmetics, bringing household names into the Twitch space through culturally relevant, performance-driven campaigns. Prior to her work in creator partnerships, Esther worked on the brand side, giving her a well-rounded perspective on both marketing strategy and execution. She is known for her strong talent management skills and her ability to build lasting relationships between creators and brands.
Esther specializes in bridging the gap between brands and digital talent, with a strong focus on Twitch and podcast ecosystems. Over the past four years, she has led partnerships with top streamers and creators, helping lifestyle brands authentically integrate into highly engaged, parasocial-driven communities.