Esther specializes in bridging the gap between brands and digital talent, with a strong focus on Twitch and podcast ecosystems. Over the past four years, she has led partnerships with top streamers and creators, helping lifestyle brands authentically integrate into highly engaged, parasocial-driven communities.
She has worked with leading brands including Chipotle, Costco, Walmart, Kohl’s, Charlotte Tilbury, and e.l.f. Cosmetics, bringing household names into the Twitch space through culturally relevant, performance-driven campaigns. Prior to her work in creator partnerships, Esther worked on the brand side, giving her a well-rounded perspective on both marketing strategy and execution. She is known for her strong talent management skills and her ability to build lasting relationships between creators and brands.