Matt Lukens

Chief Growth Officer

Matt Lukens is Chief Growth Officer at GoodPower, where he leads the Good Agency division overseeing Paid Media, SEO, Social, Influencer and Creator Partnerships, and the Content Studio.

Matt brings more than 20 years of performance marketing experience spanning consumer and B2B brands across paid acquisition, organic search, and full-funnel digital strategy. As an independent growth marketing consultant, Matt has partnered with brands across outdoor and active lifestyle, food and beverage, hospitality, fintech, franchise systems, and SaaS, delivering measurable results across performance media, SEO, and customer acquisition.

At GoodPower, Matt applies that breadth of commercial marketing experience to mission-driven campaigns, helping clients in the clean energy and advocacy space reach new audiences, build lasting support, and drive real-world action. Matt also serves on the board of a nature school nonprofit in Connecticut, reflecting his commitment to environmental stewardship and education.

Our programs:

Good
Influence

We use strategy, data, and research to win new audiences to the truth

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Good
Elections

We're building political power to create an economy that works for everyone

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Good
Energy

We're creating a renewable energy economy that lowers costs and creates good jobs

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Good
Global

We work globally to accelerate the adoption of decarbonized technologies

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Good
food

We’re transforming agriculture for healthier food and stronger farmers

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Better
Accelerator

We rapidly prototype new ideas and build disruptive tech for good

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