Sarah Overman

Sarah is GoodPower’s Digital Advertising Associate. Here she works on paid media strategy and implementation to strengthen GoodPower’s message impact with key audiences.

Prior to working at GoodPower, Sarah led strategy and execution on numerous large scale omni-channel media campaigns driving change in public opinion and behaviors. These include national campaigns for the U.S. Department of Transportation’s Distracted Driving Awareness, Our Roads Our Safety, and Impaired Driving initiatives. Her expertise includes audience research, paid social media activations, and media planning. Her passion is diving into the data of paid media campaign results for a deeper understanding of how the audience engages with different messaging and how that can impact lasting behavior changes. This focus on audience insight bridges from the first phase in her career when she managed guest experience for large-scale events at arenas, convention centers, and theatres.

Sarah has lived in Georgia the last ten years with her partner and two dogs. Outside of work, she enjoys spending her time gardening, reading, camping, and hiking.