Sydney Wray

Sydney is our Digital Director. She is responsible for managing organization-wide digital activations at GoodPower.

Originally from the steel town of Granite City, IL, she joined the team after spending the first decade of her career in digital marketing and social media in the entertainment industry in Nashville, TN. This time includes over five years at digital agency, Girlilla Marketing, deploying social media strategy for all genres of musicians, box office powerhouse actors, and more. She followed up her agency life with stops at 800 Pound Gorilla Media working with comedy content, comedians, and legendary comedy estates, and the renowned artist management firm, Red Light Management. She is experienced at owned, paid, and partnership digital campaigns for brands and budgetary needs of all sizes and has a knack for diving into the details.

Sydney appreciates the chance to make a more lasting impact on humanity at GoodPower and utilizes her skills in audience and community building for good. In her free time, she loves spending time with her family in the midwest, going to NBA and WNBA games, and seeing as many Taylor Swift shows as possible. Sydney is based in the Pacific Northwest with her husband, two Sphynx cats, and a very patient Irishdoodle.