Good
Energy

The global energy transition is creating millions of good-paying jobs, local economic investment and cost-savings for families.

To build an economy that works for all of us, we need a lot more affordable, reliable, safe energy.

$192
expected average increase in annual energy costs for US families
91%
of new renewables beat fossil fuels on cost

How we’re getting there:

Global energy demand is increasing costs for families and more frequent extreme weather is costing us in rising insurance premiums, preparation and clean up. In the US, because of the Republican-controlled Congress’ passage of the One Big Beautiful Bill Act, families could see prices increase nearly $200 annually. We’re doing everything within our power to lower costs, create good jobs and advance the renewable energy transition around the world to build an economy that works for all of us — not just the lucky few. Our Better Economy Accelerator helps us get there by doing three key things:

01.

Accelerating Deployment

Sharp increases in energy demand are driving bills higher and more frequent climate disasters are costing us. Faster deployment of reliable, safe and affordable renewable energy is the key to both keeping utility bills low and curbing the impacts of climate change. However, today’s projects are routinely being stalled by local opposition — mostly due to disinformation and a lack of education on community benefits. Still, the renewables industry spends less than .1% of their budget on community engagement. We’re filling that gap through the Better Economy Accelerator — leveraging smart, proven communications interventions and mobilization campaigns that engage everyday community members.

The Problem
Disinformation-fueled opposition is slowing renewable deployment
The facts
What renewable energy developers report
48%
say that local community opposition is unpredictable for their projects
60%
say that if opposition is expected, they are unlikely to pursue development
Our Solution: Local Ground Softening and Mobilization
2.5M
rural people across hundreds of counties engaged
6 GW
of new renewables are on their way to construction where we’ve intervened
02.

Empowering Workers

The renewable energy transition is here to stay. Despite federal headwinds, renewables continue to grow at a breakneck speed. The renewable energy economy offers high paying careers that have the potential to fuel a middle class renaissance — but training and job readiness preparations need to scale, and fast. We’ve built a network of more than 1.4 million potential clean economy jobseekers, and our digital advertising interventions influence hard-to-reach audiences like rural residents, disengaged young people, and those who haven’t heard much at all about renewables. We educate and connect jobseekers to employer partners and workforce development organizations through the Better Economy Accelerator.

The problem
Experts project a global shortfall of 7 million skilled renewable industry workers by 2030
The facts
What renewable energy employers are saying
76%
of employers in the energy and utilities sector worldwide struggle to find skilled talent
+43%
increase in solar labor costs in the US between 2021-2023 due to solar labor shortages
Our Solution: Connecting workers to future employers
Person icon
1.4M
members in the Good Action Network that we’re recruiting for clean sector employment opportunities
47%
increase in interest in pursuing a career in clean energy after our intervention in Texas
Our Solution: Connecting people to good jobs
A randomized controlled trial of our #PowerHeroes campaign showed:
+27%
agree that the wind sector has high-paying jobs
+17%
likely to recommend renewable careers to friends
03.

Increasing Demand

Consumers around the world are poised to save billions of dollars by investing in decarbonized technologies like electric vehicles, e-bikes, heat pumps, and community and residential solar. Regenerative agriculture practices lower the costs of inputs like fertilizer, pesticides, and water, while improving yields and resilience, and helping farmers save and earn more. Many of these safe, affordable and reliable technologies are available right now, but consumers don’t know about them. And, because of political polarization, some groups lag far behind in adopting these technologies — missing out on huge savings. The Better Economy Accelerator leverages our creator community, streaming partnerships, advertising, and podcasts to activate consumers — left, right and center — to take advantage of these incentives.

The problem
We need to electrify everything. But conservatives lag far behind other groups in their adoption of clean technologies.
The Facts
The current and future EV ownership plans of US consumers
46%
gap between liberals and conservatives in the US in EV ownership or future purchasing plans
55%
of Republicans in the US say there’s no chance at all they’d buy an EV in the next decade—compared to just 14% of Democrats
Our Solution: Show the economic benefits of EVs to everyone
6.5M
people reached with our proven EV creator commercial campaign during the big game
2
awards earned, the prestigious Gold Anthem Award and Bronze Shorty Impact Award

Our programs:

Good
Influence

We use strategy, data, and research to win new audiences to the truth

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Good
Elections

We're building political power to create an economy that works for everyone

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Good
Energy

We're creating a renewable energy economy that lowers costs and creates good jobs

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Good
Global

We work globally to accelerate the adoption of decarbonized technologies

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Good
food

We’re transforming agriculture for healthier food and stronger farmers

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Good
Ideas

We rapidly prototype new ideas and build disruptive AI tech for good

See How