GoodPower at Climate Week 2026: Our Biggest Year Yet
New York Climate Week 2026 is a wrap. As usual it was a whirlwind of panels, meetings, happy hours, and a whole lot of walking. This year, though, GoodPower made its biggest Climate Week splash to date.
Reaching New Audiences Through Creator Voices
On Monday, GoodPower’s Senior Director of Creator Marketing, Saheedat Abdul, joined a panel at the Climate Film Festival. The topic: reaching new audiences through creator voices. Kip Pastor of Pique Action, Zainab Mirza of Watts the Tea, and lifestyle creator Kate Vee joined her. Former Olympian and current creator Jacob Simon moderated.
One key takeaway: leverage influencers who already hold the trust of the audiences we’re trying to reach. Think car enthusiasts for EVs, or contractors for heat pumps. It’s a strategy GoodPower is already leaning into, and one we plan to grow even further.
Later, all GoodPower staff in New York joined a happy hour we co-hosted with Climate Power and Potential Energy. More than 80 funders came together in the room. That kind of room, funders and advocacy partners in the same conversation, is exactly the goal. It’s what GoodPower at Climate Week 2026 set out to create.
Translating Policy for the Public
On Tuesday, GoodPower CEO Leah Qusba spoke on a panel convened by the Crux Alliance on translating policy for a broader public audience.
One key takeaway: research has a long lead time and can’t always match the news cycle, so it’s best to map out broad themes well in advance that can be applied around specific hooks as they arise.
Building Rural, Conservative Support for Clean Energy
We closed out the day at Canary Media‘s Rural America and the Clean Energy Transition summit, where Leah joined a panel with the Rainey Center‘s Sarah Hunt, moderated by CNN’s Scott Jennings. Our portion of the program engaged nearly 100 funders and audience members.
The bottom line: we need to run interference on disinformation locally and build more rural, conservative support for renewable energy. Dozens of research studies on the topic point to the same conclusion, that this is best achieved by platforming other rural, conservative people that audiences already trust: farmers, fire marshals, neighbors, and other credible messengers with direct experience with these technologies, using the arguments that actually move them.
GoodPower at Climate Week 2026: The Full Picture
Beyond the stages, GoodPower staff hosted side meetings and attended dozens of key events throughout the week and boosted our brand across the city through wheatpasting at high-traffic areas, thanks to our partners at Wild Posting.
That’s a wrap on GoodPower at Climate Week 2026!
