GoodPower Launches $250K Holiday Pressure Campaign Exposing Pennsylvanian Lawmakers for Soaring Costs

WASHINGTON, D.C. – GoodPower, a leading research, strategic communications and campaigning organization advancing policies that support an affordable, stable future, today announced a new $250,000 holiday accountability campaign targeting three Pennsylvania Republican representatives for backing policies that have left their communities facing higher household costs, rising healthcare costs and deepening financial uncertainty. 

Building toward the 2026 midterm election, the campaign is designed to engage and inform Pennsylvanians motivated by pocketbook issues and cost-of-living pressures about the votes  made by their political representatives that are increasingly straining household budgets. Running through the end of 2025, it specifically targets Rep. Ryan Mackenzie (R-PA 7), Rep. Scott Perry (R-PA 10) and Rep. Rob Bresnahan (R-PA 8).

Leveraging GoodPower’s proven infrastructure and in-house creative capacity, the program blends digital advertising, creator content, prominent out-of-home displays, targeted mail and direct outreach – high-impact tactics modeled on consumer marketing strategies that companies often rely on during the busy holiday season. 

The approach meets people where they are, highlighting how political dysfunction and poor policy choices make life more expensive for everyone except the wealthy, who disproportionately benefit from tax breaks that come at the expense of health insurance and benefits for everyday people. 

The campaign highlights multiple policies raising costs, including representatives’ willingness to let Affordable Care Act subsidies lapse during the record-breaking shutdown – a move that will nearly double healthcare costs for residents relying on marketplace coverage – and continued backing of tariffs that are visibly skyrocketing grocery, utility and other consumer prices. The campaign is also highlighting how the Representatives’ vote for Trump’s Big Beautiful Bill alone in July is cutting Medicaid for thousands of Pennsylvanians and projected to raise the average household’s utility bills by $190.

“Families are carrying a weight that keeps getting heavier, and they deserve to know why,” said Leah Qusba, President and CEO, GoodPower. “The fragile job market, rising healthcare costs and lack of basic economic security are not happening in a vacuum. These outcomes are the direct result of policy choices made over the past year by lawmakers who are now returning home with nothing and leaving hardworking families to absorb higher costs on their own. Pennsylvania voters deserve leaders who fight for them, not in the interest of billionaires.”

The districts targeted in the campaign are among those most critical to Democrats regaining control of the House in 2026 and represent the second phase of GoodPower’s sustained $5.4 million accountability program. The campaign will continue into next year, anchoring GoodPower’s broader engagement in the critical races ahead and ensuring that voters across the country have a clear understanding of how their representatives’ choices are shaping the economic realities they confront every day.

GoodPower, formerly ACE, has a mission to empower humanity to accelerate the global transition to a decarbonized economy. The organization works globally to unlock the enormous economic potential of the energy transition – more affordable energy bills, more good-paying jobs, healthier food, economic security for families and farmers and a fairer economy that works for all of us.