The Upward Spiral: GoodPower 2030

Friends and Partners,

I come from a working-class family in the middle of America. My dad was a talented brick mason and my mom sold paper made by our local mill. Back then, their jobs provided enough for us to live a good life—but I’m not so sure that’s true today.

Across the US and around the world, I hear families echoing the same struggle—living paycheck to paycheck, stretching to cover food, housing, health care, and energy bills. Billions of people globally are trapped in low-wage, insecure work—just one small financial emergency away from crisis. 

Energy costs have soared—electricity prices in the U.S. are up more than 30 percent since 2020. And, more frequent and expensive extreme weather disasters are costing us—forcing families to rebuild, relocate, and pay skyrocketing insurance premiums. We simply can’t afford it. 

For the first time in my career, I’ve heard many say that they’ve lost hope. And yet for me, hope persists. Now, I’ll admit—I am known by my friends, family and colleagues to be the eternal optimist. I have a talent for keeping my chin up during turbulent times. And while the future may look dark to some—here’s what I see: a future that is hopeful and filled with possibility. The possibility that humanity will work together to unlock the greatest economic transformation in generations: the global energy transition to a clean, renewable, sustainable economy. 

Regardless of federal headwinds in the US, the renewable energy transition is moving at a breakneck speed—and it’s unstoppable. It’s not a question of if the world’s economy will transition to renewable energy, regenerative agriculture or clean transportation—it’s when. And, that’s where we come in. 

Renewable energy is now the most affordable, safe and reliable source of power in the world. Paired with innovations like smart grids, advanced batteries, electric vehicles and regenerative agriculture—we have the chance to create millions of jobs, lower energy costs, help farmers keep their land, win energy security and independence, and create healthier and more prosperous communities. The challenge is building the political and cultural force to make this transition fast enough to realize its full benefits.

That’s why I lead GoodPower. We meet people where they are—whether it’s rural communities, cost-conscious voters, young job seekers, hardworking farmers, or even those who’ve lost hope—and focus on what matters most: an economy that works for all of us. We call it the Good for All Economy—lower costs, better jobs, healthier families. Together, we are building an economy that works for everyone, not just the lucky few.

Hope is not naïve my friends—it’s the fuel of every movement that ever changed the world. I’m here to say that the next economy will be built not on extraction, but on imagination. And, that the global energy transition is not about sacrifice—it’s about opportunity multiplied. Getting to be part of this upward spiral isn’t a burden, it’s a gift—we get to be part of a global transformation that will go down in the history books. This is the Upward Spiral: GoodPower 2030.

I believe deeply that we can create an economy that lifts people up, the way my parents’ jobs once did for our family. And, that belief drives me every day because everyone deserves the chance to live a good life. 

How do we get there? We build good power. 

Onward and upward,

Leah Qusba | CEO | GoodPower